Writing blog post titles that get attention and traffic is a unique form of writing, because you write blog post titles for multiple reasons. First, you want people to be intrigued enough to feel compelled to read the actual blog post. Second, you don’t want to trick anyone by writing a title that is irrelevant to your blog post content. Third, you want your blog post to help drive search engine traffic, so you need to focus on keywords when you come up with your blog post titles. That’s a hefty list, but you can meet all three goals when you write blog post titles following the steps below.
1. Pique Curiousity and Get Attention
Your blog post titles should be interesting. They should intrigue readers enough to make them want to click on the link to your post and keep reading it. That’s not to say that straightforward titles aren’t effective. They are! However, you need to have a mix of creative and intuitive post titles to get the best of both worlds.
2. Avoid Bait and Switch
You don’t want to be accused of tricking people into reading your blog post based on the title and then have them be disappointed in the actual content they find within the post. That can do more harm to your blog than good. If you bait them in your blog post title, you need to be sure that you deliver the content they’re looking for within your post content.
3. Consider Search Engine Optimization
Writing blog post titles to maximize keywords and search engine optimization (SEO) is a great way to boost your blog’s incoming traffic from Google and other search engines. If you can marry a creative headline with a search engine optimized headline, then you’ve hit the jackpot! Just remember not to stuff irrelevant keywords into your blog post titles!