Tips for Google Adwords PPC campaign

Tips for Google Adwords PPC campaign

Google Adwords PPC campaign is very successful if you concentrate on some tips like Decision making and Planning.

Decision making

Identify the audiences, the goals considering the available budget and define what conversion means to your campaign:

  • Brand awareness
  • Sales
  • Registration
  • Just to inform

Planning



Adwords is a marketing tool which can be successful when used as a part of a general strategy and not as a stand alone action. A careful planning can help you avoid a full-size failure in the competitive environment of the search market. Adwords platform provides options to plan when, where, how as well as  the ad spend of your campaign.

Building the campaign

Build a theme based structure with separated ad groups for different categories of products. Separate ad groups, to enclose clear messages, describing what you are offering. Link your ads to a customized landing page containing relevant information  with a user friendly structure in order to interact.

Endorse your values in a clear message including all the information a user needs to respond to the call to action.

Users are always seeking answers to questions like:

  • What does the website offers?
  • Why should I click here?
  • Which are the benefits for me?

 Promoting the message



The path a message follows to reach the right audience using Google Adwords,  starts with a carefully selected and fine-tuned keyword list.

Write down  keyword lists with specified theme, use related phrases, synonyms, misspellings etc.
Tips:

  1. Use different keyword matching      options
  2. Define negative keywords to      filter the traffic and reduce the campaign cost
  3. Enable product extensions
  4. Enable various devices targeting
  5. Target both search and content network

 Action

Let`s say the message has reached the audience. Now the action begins.

During this stage you need to forget the term “audience” and focus to the client. The user’s experience in online business is a high priority. Pay attention to the landing page. The design should emphasise to user’s experience as a matter of usability and easy navigation that will drive to conversions and not a good impression for the design aesthetics

Customers are seeking profitable solutions to their needs, fast simple and easy. So all you have to do when a user is clicking on your ad is to make the conversion process as easy as possible.

Tips for Success

  • Use customized landing pages with easy navigation
  • Remove possible obstacles (i.e. too many clicks or too many forms to complete)
  • Make the user feel safe to interact
  • Just make it simple

Ongoing adjustments

  • Frequently monitor the campaign performance and adjust the bidding settings.
  • Eliminate the keywords that do not perform.
  • Try alternative ad text and/or different call to action.
  • Experiment with the landing page and monitor the performance using different layouts

Tips for Make Money with Blog Advertising

 Increase Your Blog Advertising Success and Income

There is more to making money from your blog and to blog advertising success than publishing a few Google AdSense ads and calling it a day. Blog advertising success actually takes time, testing, and effort to find the right recipe that works for your blog audience and generates the highest income for you. Use the 10 tricks below to set up your blog so it can make the most money possible through advertising.Continue reading

How to Setup Google Adsense

How to Setup Google Adsense

Before the conceptualization of residual income, people would create blogs only to express their thoughts, ideas, opinions, and everything else under the sun and to share those with friends, colleagues, and random readers from around the world who log on to the internet.

Empty pockets never held anyone back. Only empty heads and empty hearts can do that.- Norman Vincent Peale

Blogs were not thought of as a marketing tool to promote a business’s products and services until marketers  realized that blogs that receive a lot of traffic can actually convert the views into actual sales.  Aside from this, by having an effective advertising network like Google Adsense incorporated into one’s blog, you can already be able to earn money online by doing what you love: blogging.  Google Adsense is one of the most popular ways that people adopt when making money from blogging and believe it or not, it is actually quite easy to have Google ads displayed in one’s blog.  And if your blog is a popular one that brings in a lot of traffic, you can earn a lot of money from it over time.But that’s the problem there; most people who want to earn money by putting Google ads on their blog don’t really know how to do so.  They create accounts, set up their blog, but stop there because that’s the aspect of earning money through blogging that they’re not familiar with.  Let’s have a look at how you can set up Google Adsense on your blog:

  • The first step to setting up Google Adsense on your blog is to create the blog first.  There are many possible blog services to choose from like WordPress or Blogger, the latter being the easiest blog to set up ads on.  After creating and arranging the lay-out of your blog, you should post a couple of entries because the Google Adsense team would first review your site to determine what related ads to place on your blog.
  • The second step is to apply for a Google Adsense account.  You won’t be able to earn without it, so make sure to open one by creating a Google account and signing into Adsense using your account details.  After this, Google will then send you an e-mail asking you to verify your e-mail address.  Make sure to click on the link so that your application will be sent and a representative will visit your site or blog for review.  Since we’re talking about Google Adsense on a blog, continue posting regularly because they’ll be sending you a notice about their overview in a matter of days.
  • If the Google Adsense team sends you an e-mail of approval, you can then log into your account to get the HTML code, which is what you will paste into your blog or website.  You can find this in the Adsense Setup tab, which is where you will find context-sensitive ads under the Adsense for Content link.
  • The next step is pasting the code into your blog’s HTML editor.  Always make sure that you are inserting the code as HTML and that you are pasting it into your blog’s template so that you won’t have to keep putting it in every post you make manually.

By following these steps and posting great content for traffic, you’ll be surprised one day to find money in your account and a letter from Google with your PIN code for you to use to access your funds.

For more step by step information, visit Google Adsense.

Good luck!

The Most Honest Adsense – Review

The Most Honest Adsense

Nowadays a lot of Internet users have heard about making money on the Internet with pay per click advertising. The most popular PPC broker is Google Adsense. With this system you can place ad blocks on your website and get paid for every click your visitors generate.

 

Lets have a closer look at what Google Adsense has to offer to it’s publishers:

 

  • Google Adsense for context – ad bots automatically crawl your pages and
    display relevant advertisers, so this means that users, who want more
    information, would be glad to visit sponsored ads, and you will earn cash. You
    have the option to pick only text, graphic or both types of advertisements. Now
    Adsense targets ads using Double Dart cookie, which ensures higher CTR and the
    quality of advertisements. – Not more then 3 ad units per page!
  • Adsense for search – new and improved search system gives your the
    possibility to integrate Google search engine into your website and earn money
    for clicks generated from the search result pages.
  • Google Ads for cell phone devices – if your website can be accessed by cell
    phone and PDA users, you can earn cash by placing this type of ads too.
  • Ads for feeds – place ads on your RSS feeds. Here you can place way more ad
    units per page (the most I’ve seen was 7 or 8, can’t really remember).
  • Google Adsense for domains – if you have some spare domains, you can park
    them at adsense and earn cash for every generated click.
  • Every ad unit can be modified to fit your website layout, you can pick the background color, text and link colors. Also I have to tell about the link units, which tend to be more attractive to users. Link units can display more ads on a separate
page. A lot of people, who start up with Adsense wonder how much they can make per click or per 1000 visitors. According to Google website, you can earn up to 5$ per click, but your earning depends only on your user activity (on your CTR – click through-rate). Also I know that new web-masters, who have just signed up with Google adsense want to earn a lot and right away, so they ask friends to click ads. This is strongly forbidden by adsense and I recommend you not to click youradvertisement,  google is way more smarter thanyou think.