Best Hosting Provider – Namecheap

We have been using Namecheap for the last six year for our domain registration, and have found their user interface and range of services to be by far the best we have seen. We have recently looked into their web hosting services with surprising results. They are actually pretty good. Before we get onto the review, there are a few things we wanted to tell you about Namecheap. They have been around for around 16 years (since 2000). They claim to have nearly 1 million users, managing over 3 million domain names, and have repeatedly won awards and surveys for their domain registration services. Not only that, they are one of the cheapest around too. What’s more, you can easily pick up a Namecheap Coupon to bring the cost down even further.

Namecheap Hosting Plans

Namecheap offers three main shared hosting plans; Value, Professional and Ultimate.

Value Shared Hosting

Their value hosting has the following main specifications:

  • 25 GB disk space
  • Unlimited bandwidth
  • hosted domains
  • cPanel control panel
  • FREE email hosting

Professional Shared Hosting

  • 100 GB disk space
  • Unlimited bandwidth
  • 26 hosted domains
  • cPanel control panel
  • FREE email hosting

Ultimate Shared Hosting

  • Unlimited disk space
  • Unlimited bandwidth
  • Unlimited hosted domains
  • cPanel control panel
  • FREE email hosting

All the different hosting plans use the same hardware, so feel free to start off with the Value plan and upgrade as and when required. For most people with just a couple of sites, the Value plan should more than suffice.

Shared Hosting Features

Namecheap comes with all the main features that you might expect from a good quality web hosting provider.

cPanel Hosting

When looking for a host, having cPanel is one of our must haves. Not only is it an easy to use interface, but many hosts offer free cPanel to cPanel transfers for your site. This makes moving from one host to another super easy. Some hosting providers use their own interface to make it more difficult for you to move, and in some cases (GoDaddy) this has proven extremely successful. The wiser among us however, will always choose a host that uses cPanel.

Softaculous

This is another somewhat standard feature among web hosts these days, but then you will be surprised that a few hosts still don’t use it. It makes installing websites such as WordPress super easy, as well as over a 100 other popular applications. Highly recommended.

Reliable Servers

Now, every host you talk to will boast of high uptimes, and the latest technology hardware. For many this is just bluster, because if you dig a little deeper there are many places that will indicate whether hosts are having problems. Many of the cheaper hosts for example, will oversell their servers and will be subject to many micro-downtimes that can actually be extremely annoying. We are pleased to report though, that Namecheap has an incredibly good reputation in this regard, so you can be sure that their typical server (8 x Xeon CPUs, 24GB DDR3 ECC RAM and WD RAID 10 HDDs) is reliable. One of the reasons for their incredibly uptime is also their Cloud Technology (see below).

Cloud Technology

Like all good hosts, they use a customized version of software such as Linux to increase stability and add other functionality. In Namecheap’s case, they use a custom version of the Cloud Linux operating system, which reduces costs associated with cloud hosting as well as providing an optimized performance and uptime. Awesome.

Great Support

Now we have to be a bit honest here. Our experience with the speed of their support is not as good as other hosts, but the quality of the support when the ticket is responded to is pretty good. If you have a small simple query we highly recommend using their livechat, as this will significantly speed up the resolution of any issues.

Conclusion

Whilst we think there are some more innovative, and better hosting providers out there, we actually think Namecheap is a pretty good host, and we would not hesitate to recommend it to anyone looking for a good quality hosting provider.

Visit Namecheap.com

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Using Social Medias for successful Business

Using Social Medias for successful BusinessSocial Media can be a powerful way to increase brand awareness, monitor your business reputation and offer better services. Nevertheless, using Social Media as part of your marketing strategy is not as simple as many people think. In order to have better control and better results with your Social Media campaign, build a flow chart starting with the following steps:

1. Research – Which Social Media are good for you

After conducting the research you must be able to answer at least the following questions:

Which Social Media networks can be used to reach my target audience?


One of the most important steps is to choose the right Social Media networks in order to successfully reach your target audience. Some social media are more business oriented (LinkedIn, Xing) while some others are great tools for finding news and articles (Twitter) etc. Your choice depends on your industry, the nature of your product/service, your language, the characteristics of your target audience etc.

Even if Social Media are considered a cost effective solution for lots of businesses, have in mind that sometimes traditional channels can be much more effective especially in B2B cases.

Using Social Medias for successful Business 2How do I use each Social Media?

Here are some key issues you should know before investing in Social Media websites:

  • Terms and Conditions
  • Posting, Replying
  • Community development
  • Monitoring
  • Measurement

What are the risks of getting involved in such networks?

The main risk in Social Media is that you can`t control what people say. In order to be able to manage a future crisis you must be flexible, monitor what users say about your company, locate potential issues and be responsive.


Tip: Negative comments or mentions with strong language and no arguments are not always worth answering.

A secondary but also important risk in Social Media is investing too much time without having a clear strategy or goals.  Remember that you should not focus all your strengths on Social Media and that there is not a single formula of success for all businesses/industries. Make sure you adopt the optimization philosophy according to the feedback and the results (experiment – measure – improve).

2. Define communication objectives

In social Media you have the option to speak and/or to listen. It is your decision whether to ignore what people say or to consider it a useful feedback and try to improve. By using Social Media you can add value to your services by understanding the needs of your customers. Just make sure you do it professionally as it is vital to define your objectives and align them to your corporate communication strategy.  Generally a change of customer’s opinion for a brand can be achieved only if a campaign has specific and clear objectives.

Tip: If your objectives target only on increasing website visits (traffic) then Social Media are not recommended.  Instead, try internet advertising options such as pay per click, display ads etc.

Using Social Medias for successful Business 33. Social Media Planning & Execution

A successful Social Media campaign, like in all communication campaigns, requires an action plan. So open an excel sheet, list the channels and schedule the various tasks (i.e. monitoring, replying, posting, community building etc), add corporate announcements, events and seasonal “material”. Remember that you should have clear objectives and predefined available resources for this campaign.

4. Community Development

Social Media community development is the process to build your global network within social media. This network can be a source of information related to your customers needs or to your brand reputation.

Follow people of common interests on twitter and start new discussions in groups on Social Networks like LinkedIn or Xing. Share content that your target audience will it find useful. Don’t try to reach millions of people in one day. After all community building is a long term process.

5. Cross Linking to other Social Media

Driving traffic through various social media embassies of your business can be an effective way to promote your business. This is because in this way you take advantage of the different characteristics that are supported in the various Social Media. So when you build accounts or when you post messages on Social Media don’t forget to cross link them.

6. Measuring Social Media

Measuring the effectiveness of a Social Media campaign depends on the objectives you have set. The various metrics that Social Media networks provide can be useful way to understand the reaction of the users on the messages that they receive.

Tips for Google Adwords PPC campaign

Tips for Google Adwords PPC campaign

Google Adwords PPC campaign is very successful if you concentrate on some tips like Decision making and Planning.

Decision making

Identify the audiences, the goals considering the available budget and define what conversion means to your campaign:

  • Brand awareness
  • Sales
  • Registration
  • Just to inform

Planning



Adwords is a marketing tool which can be successful when used as a part of a general strategy and not as a stand alone action. A careful planning can help you avoid a full-size failure in the competitive environment of the search market. Adwords platform provides options to plan when, where, how as well as  the ad spend of your campaign.

Building the campaign

Build a theme based structure with separated ad groups for different categories of products. Separate ad groups, to enclose clear messages, describing what you are offering. Link your ads to a customized landing page containing relevant information  with a user friendly structure in order to interact.

Endorse your values in a clear message including all the information a user needs to respond to the call to action.

Users are always seeking answers to questions like:

  • What does the website offers?
  • Why should I click here?
  • Which are the benefits for me?

 Promoting the message



The path a message follows to reach the right audience using Google Adwords,  starts with a carefully selected and fine-tuned keyword list.

Write down  keyword lists with specified theme, use related phrases, synonyms, misspellings etc.
Tips:

  1. Use different keyword matching      options
  2. Define negative keywords to      filter the traffic and reduce the campaign cost
  3. Enable product extensions
  4. Enable various devices targeting
  5. Target both search and content network

 Action

Let`s say the message has reached the audience. Now the action begins.

During this stage you need to forget the term “audience” and focus to the client. The user’s experience in online business is a high priority. Pay attention to the landing page. The design should emphasise to user’s experience as a matter of usability and easy navigation that will drive to conversions and not a good impression for the design aesthetics

Customers are seeking profitable solutions to their needs, fast simple and easy. So all you have to do when a user is clicking on your ad is to make the conversion process as easy as possible.

Tips for Success

  • Use customized landing pages with easy navigation
  • Remove possible obstacles (i.e. too many clicks or too many forms to complete)
  • Make the user feel safe to interact
  • Just make it simple

Ongoing adjustments

  • Frequently monitor the campaign performance and adjust the bidding settings.
  • Eliminate the keywords that do not perform.
  • Try alternative ad text and/or different call to action.
  • Experiment with the landing page and monitor the performance using different layouts

Tips for Make Money with Blog Advertising

 Increase Your Blog Advertising Success and Income

There is more to making money from your blog and to blog advertising success than publishing a few Google AdSense ads and calling it a day. Blog advertising success actually takes time, testing, and effort to find the right recipe that works for your blog audience and generates the highest income for you. Use the 10 tricks below to set up your blog so it can make the most money possible through advertising.Continue reading

Make money with Website Advertising

What could be better than having your own cool new website? Lot of ways to make money with a blog or a website. If you are wondering how you are going to monetize your site, then you’ve come to the right place. Well, how about if it helped to pay for itself? The way for your site to generate income is to allow companies to place small advertisements on your pages which try to entice your visitors to go to their website next.

You begin by signing up on an advertising agent’s website to become what’s called an affiliate. This is a very simple process and it is free so don’t let the sign up scare you off (but as always exercise caution with your personal information). There are many programs out there but Google’s AdSense is one of the best and most popular. Once you are a member you will be given simple instructions on how to insert the ads or links into your web pages. And that’s pretty much it.

So what kinds of things can you expect to see advertised on your website and making money? Well, Google’s famous AdSense program uses a very clever program to look through your website to determine what it’s about, and then displays only ads which are most likely to be of interest to your visitors. Basically all the hard work is done for you. Then, when a visitor to your website finds the ad interesting and clicks on it, your account is credited with a few cents. This is called pay-per-click advertising and has become extremely popular on the internet. Although a few cents per click may not seem like a lot, try to imagine how many times these ads might get clicked on during a month… 100…1000…10000…more? What ever the number is, it’s bound to help you cover the cost of your website.

You can sell advertising space in the form of banner adverts to businesses and people. It isn’t quite that simple though, you get paid differently by different advertisers.

CPM – Pay Per Impression Advertising

Your website receives revenue as and when you generate impressions for the sponsor. This rewards a website for every thousand impressions that it generates. You may get paid anywhere between $1~$7 per thousand impressions depending on your sponsor’s industry. Most well known CPM advertising network is BuySellAds.

PPC – Pay Per Click Advertising

You make pennies every time someone clicks on a banner or link. It generally works out to a higher amount per click when compared to CPM but it might depend on your niche.

You can run adverts on your site with of one the many ad networks. Google AdSenseThe Blogger Network, Rev Content, Undertone and AdBlade are few of the options available to you.

For those of you who use WordPress as a platform to run their websites, you can try out BuySellAds. If you’d like a free plugin, check out Advanced Ads.

Selling advertisements via contextual ad networks is best when you have a site that covers a large spectrum of subjects. If your site targets specific niche or keywords, you’ll find that Affiliate Marketing is probably a better money making strategy for your site.

Also known as CPA or Cost Per Action, Affiliate Marketing is an extremely profitable way to generate revenue for your website. The section of Affiliate Marketing goes into a lot of detail, rightly employed it can make your site very profitable relative to running CPM or PPC advertisements. It’s also a lot tougher to utilize, so let’s talk about affiliate marketing.

Affiliate Marketing

As the name might suggest your website acts as an affiliate for someone else’s product or service.

How does affiliate marketing work ? 

You promote a certain product on your site, your visitor identifies the product as an effective solution to his or her necessities and purchases the product. You get a predetermined percentage or fixed commission for each purchase made by visitor or reader who passes by your site to discover the product or service and then makes a purchase on the affiliate sponsor’s website. This works because the company that sponsors the affiliate program finds a new customer, your visitor found a new product and you get a commission. All three parties involved end up with something they might not have had otherwise. You works as a middleman between buyer and seller and get paid for doing so.

Affiliate marketing campaigns produce new leads for the sponsor and generate commissions for your site effectively only when the niche of the campaign is close to your site’s niche. The further the distance between your niche and the campaign’s niche, the less effective the affiliate marketing efforts.

  • Tip #1: Keep the niche of any affiliate campaign as close to your site niche as possible. Ad networks ensure that the right adverts are displayed on your site with PPC & CPM, but with CPA you need to find the right affiliate to endorse.

Write honest content/reviews, never go over the top and recommend a product or service you have not used. It is okay to verify the features of a product and write a dispassionate review. To give a positive review for any product, use it first or read extensively about the product, reviews provided by domain authoritarians who have a history of being impartial and fair in their assessments (Your eventual aim should be to make your site in their image). And be informative, add value and try to help your readers find the best products. If you’ve used the product better still, be insightful.

  • Tip #2: Be honest & informative. And if you have used the product be insightful. Else you stand to lose your reader’s trust and you lose revenue.

Write about alternate choices. Never recommend a single product, always offer choice to the reader. Your site’s business is to inform your readers. Bestwpthemes writes about 20~50 themes in our collection roundups, it is to help provide choice and that’s for free themes. The choices provided should cover as wide a net as possible, when you expect your reader pay for a product.

  • Tip #3: Present reader with alternate choices. Doesn’t mean you can not recommend the best choices in your opinion but try to include as many alternates for your reader as possible.
  • Tip #4: A small piece of a bigger pie is better than, well you know how it goes!
  • Disclose affiliate income, always inform your reader that you receive a commission for products that you recommend. Let your reader know that, this is how your site generates income to pay for writers, website development and hosting. I am sure they’ll understand.
  • Tip #5: Disclose affiliate marketing on your site on pages where there are affiliate links.
  •  

    Do not push products on your readers. Stop cramming your content with multiple links, try to keep it to a minimum. It might turn off someone, allow for the possibility that your reader is skeptical about someone who profits from their suggestions. Never allow anyone to ever feel that you are merely trying to sell them things.

    Always attempt to connect with your audience by being informative, insightful and very importantly helpful.  After you’ve described the problem that you’re attempting to solve which should be one that your readers can relate to, only then should you proceed to promote a product as a possible solution. I think subtlety is underrated.

    Remember that affiliate marketing can help make a great deal of money for you, if you target the right niche. Not only should your site be relatable to that niche but your niche should have sufficient traffic from the specific niche. Affiliate marketing tends to be very targeted, it will not work if there is no money in that market to begin with.

    Before you decide to run an affiliate marketing campaign on your site, try reading the about the affiliate programs offered by the ten biggest players in your industry. Look at their customer numbers and their commission percentages. See if the numbers make sense and whether affiliate marketing is right for your site’s niche.

MyThemeShop offers 70% commission on any new customer you bring to them. We use their affiliate program on our website and highly recommend it.

In comparison, Elegant Themes offer a 50% commission and StudioPress offer a commission of 35%. If either of them had sales exceeding MyThemeShop by a great extent, they will make for better affiliate options but given that there isn’t too much of a difference, you will be better of using all three affiliate programs. This way you can present your readers with multiple choices.

Check out for how long the tracking is valid when you bring new traffic to these sites under affiliate programs. This also known as the tracking cookie period. Most reasonable affiliates have periods of 60 days or greater. After that any sale made as a result of traffic your site brought them, doesn’t earn you a commission. 

My examples may have been specific to the WordPress niche, because I am familiar with the WordPress. The commissions vary from sector to sector as the size of the deals vary. Look at all affiliate programs and identify the likelihood that they will generate a steady cash flow which is sustainable and builds over time. And test a few of them out before you settle on one or two of them.

NameCheap and Bluehost has a great affiliate program for many reasons, rather than boring you with “Why?”. I’d like to talk about Pat Flynn who made $424,800 which accounts for about 40% of his site’s revenue in 2014 via BlueHost’s affiliate program and about $670,000 from all affiliate programs. Now remember his website has multiple sources of income and apart from his BlueHost affiliate program all his other income sources are at best $50,000 and not more.  I’d recommend that you have a look at Pat’s site and his income statements, you’ll notice that despite the diversity in his income sources he makes about 65% of his income via affiliate programs. This should quite clearly illustrate the power of affiliate marketing.

A Few Things About Advertising – PPC, CPM and CPA

  • Tip #6: Banner adverts are not really your best option, their click through rates are rather low in comparison to in-content links. But if you aren’t using all the space on your website, then perhaps you could add banner advertisements to add to your revenue.
  • Tip #7: Cut out the middleman, many ad networks take out a chunk of your revenue. Remember direct deals are always better than going through an intermediary. It’s also a lot harder.
  • Tip #8: Never crowd your content out with too many advertisements banners or in text links.
  • Tip #9: Use a heat map plugin and try to figure out which parts of your website attract the most attention. Place your adverts appropriately.
  • Tip #10: While plain banner adverts (Not based on PPC, CPM & CPA) pay on a monthly or bi-monthly basis and offer some security of income, even if your traffic doubles or triples, you still get paid the same. PPC, CPM & CPA based advertising on the other pay based on how well your site does and how well it converts traffic into sales/impressions.

Sell Your Product/Service

Creating a website to generate revenue is primarily based on projecting yourself and the people who post content on your site as domain experts. Sometimes it is very easy to prove that you know your stuff, example would be a WordPress theme developer and writer. Aigars writes a great deal about themes and he gets a lot of interaction because he is a pretty awesome web developer.

Projecting yourself as a domain expert is crucial as it is what your site relies on to generate revenue. It is aided by creating products in that particular niche or in the alternative offering services in the same niche or even a related niche.

Of course this works both ways web developer turns writer and the otherway around, the same is applicable to any niche.

We publish a great deal of content about WordPress – Caching plugins, Themes, Hosting and so forth. You can read more about it here. It helps boost credibility and therefore helps with product sales.

  • Tip #11: Generating good and most importantly useful content will help project authority and domain expertise and bring more sales.

This is not limited to digital products like themes, it can be extended to almost any industry for which there is sufficient interest on the internet. Companies of any niche or sector can sell their own products via the internet.

  • Tip #12: Selling stuff services/products and generating good content on the same industry/niche/sector brings in more visitors and as a result more prospective customers to your site.

You may have noticed by now selling products and generating useful content go hand in hand. One aids the other and vice versa.

Whilst selling your own products and services creating an affiliate program will help sell your product better. You will obtain a greater reach by sharing a percentage of your product’s price for sale that may have gone unrealized otherwise.

Some people may be reluctant to share their profits, but what they fail to realize is that the profits you share would not have been realized at all had there not been an incentive for your affiliate to share and recommend your products.