Google Analytics is a one of the best tools to monitoring your sites on real time, gives us all the data we need surrounding our website (visits, pageviews, sources, conversions).
. If you’re a webmaster having a single or multi sites you should have Google Analytics linked to your sites to know what is going on your sites and how can you improve it. The best thing it is free and having all the features that is only available in the third party monitoring tools which are very expensive. Prior to the program being launched, webmasters often paid hefty monthly subscription fees to companies who provided the programming to track their statistics. Although this was a much needed service, it meant that some other entity had all your private and most important information surrounding your portfolio of websites. Admittedly, Google has your information, too, but they will collect it regardless. In fact, they probably already know what you are doing. And, not only is the service free, but it is comprehensive, providing very detailed stats and data.
Google Analytics Review
- Google’s web analytics tool with massive reporting capability, rivaling paid web analytics solutions
- Free for sites with up to 5 million page views per month or unlimited page views if your site is linked to an AdWords account
- Data can be exported through Excel, CSV, PDF, email and tab delimited files
- Website Reporting
- Conversion goals
- Social Media Analytics
- Content Analytics
Not only does Google Analytics provide you with data pertaining to how many visitors have frequented your website, but fine tuned details are added as well. How long someone stays on your site, what pages they viewed and if they are a regular visitor are only some of the features that this powerful tool has incorporated. This is the basics of how popular your website is.
Detailed demographics of the visitors origin can help determine future content in order to appease to local visitors. For instance, if you wish to increase your German audience, then additional German content can be created to attract them. This information can be drilled down to the very city of the user’s ISP registration.
Technical information can be pulled using Google Analytics such as browser and operating system types. This can help you determine what systems are being used on your site and build to accommodate those users. You could also use this information to improve certain aspects of your site to optimize for those that are less frequent in order to entice those users to visit. This information can include screen resolution sizes to help you develop the site’s graphics and layout in order to optimize the experience.
Information regarding traffic sources can help you determine if certain marketing aspects are working as well as you hoped. This information could include those visitors who have clicked links on your YouTube channel to visit your site, various search engines as well as some RSS reader applications.
As this is a Google tool, Analytics links to all of your other Google services providing you with an ultimate experience from using only a single login. Adsense and Adword campaigns can also be tracked through the tool in order to help you keep an eye on finances both in and outgoing.
This is a very cool personalized widget area you can have twelve different widgets to monitor each and every aspects of your sites performance and compare.
Google Analytics find it here