Simple Facebook Security Tips

Facebook is a great way of keeping in touch with friends. However, you need to be very careful about the type of information that you reveal… just in case it falls into the wrong hands.

Internet Security tips – to help you use Facebook more safely

With cybercriminals using a wide range of financial scams in order to try to steal money – and criminals also making bogus ‘friend requests’ in order to capture personal information – it’s wise to be careful in how you use Facebook. Here are a few Facebook security tips to help keep you safe:

Facebook Security Tips

  • Verify every Facebook contact
    Make sure that the person you’re talking to… really is the person you think they are. Try to verify their identity.
  • Protect your banking and financial information
    Never disclose anything about your bank accounts, credit cards, debit cards, or other financial information on Facebook.
  • Be wary of strangers
    Don’t add or accept friend requests from people that you don’t know.
  • Keep your password secure
    Taking a little extra care over your password can be a vital element in your Facebook security:

    • Devise a complex password that will be difficult for others to guess
    • Ideally, your password should use a mixture of letters, numbers, and symbols
    • Remember to change your password frequently
    • Don’t use the same password for Facebook and other websites. If the security of your password is compromised on one site, it may then be used to access your Facebook account
  • Secure your computer, your mobile devices, and your data
    Install a rigorous anti-malware solution on your computer, smartphone, and tablet – to protect your devices against the latest computer viruses, worms, Trojan viruses, and other threats.

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Using Social Medias for successful Business

Using Social Medias for successful BusinessSocial Media can be a powerful way to increase brand awareness, monitor your business reputation and offer better services. Nevertheless, using Social Media as part of your marketing strategy is not as simple as many people think. In order to have better control and better results with your Social Media campaign, build a flow chart starting with the following steps:

1. Research – Which Social Media are good for you

After conducting the research you must be able to answer at least the following questions:

Which Social Media networks can be used to reach my target audience?


One of the most important steps is to choose the right Social Media networks in order to successfully reach your target audience. Some social media are more business oriented (LinkedIn, Xing) while some others are great tools for finding news and articles (Twitter) etc. Your choice depends on your industry, the nature of your product/service, your language, the characteristics of your target audience etc.

Even if Social Media are considered a cost effective solution for lots of businesses, have in mind that sometimes traditional channels can be much more effective especially in B2B cases.

Using Social Medias for successful Business 2How do I use each Social Media?

Here are some key issues you should know before investing in Social Media websites:

  • Terms and Conditions
  • Posting, Replying
  • Community development
  • Monitoring
  • Measurement

What are the risks of getting involved in such networks?

The main risk in Social Media is that you can`t control what people say. In order to be able to manage a future crisis you must be flexible, monitor what users say about your company, locate potential issues and be responsive.


Tip: Negative comments or mentions with strong language and no arguments are not always worth answering.

A secondary but also important risk in Social Media is investing too much time without having a clear strategy or goals.  Remember that you should not focus all your strengths on Social Media and that there is not a single formula of success for all businesses/industries. Make sure you adopt the optimization philosophy according to the feedback and the results (experiment – measure – improve).

2. Define communication objectives

In social Media you have the option to speak and/or to listen. It is your decision whether to ignore what people say or to consider it a useful feedback and try to improve. By using Social Media you can add value to your services by understanding the needs of your customers. Just make sure you do it professionally as it is vital to define your objectives and align them to your corporate communication strategy.  Generally a change of customer’s opinion for a brand can be achieved only if a campaign has specific and clear objectives.

Tip: If your objectives target only on increasing website visits (traffic) then Social Media are not recommended.  Instead, try internet advertising options such as pay per click, display ads etc.

Using Social Medias for successful Business 33. Social Media Planning & Execution

A successful Social Media campaign, like in all communication campaigns, requires an action plan. So open an excel sheet, list the channels and schedule the various tasks (i.e. monitoring, replying, posting, community building etc), add corporate announcements, events and seasonal “material”. Remember that you should have clear objectives and predefined available resources for this campaign.

4. Community Development

Social Media community development is the process to build your global network within social media. This network can be a source of information related to your customers needs or to your brand reputation.

Follow people of common interests on twitter and start new discussions in groups on Social Networks like LinkedIn or Xing. Share content that your target audience will it find useful. Don’t try to reach millions of people in one day. After all community building is a long term process.

5. Cross Linking to other Social Media

Driving traffic through various social media embassies of your business can be an effective way to promote your business. This is because in this way you take advantage of the different characteristics that are supported in the various Social Media. So when you build accounts or when you post messages on Social Media don’t forget to cross link them.

6. Measuring Social Media

Measuring the effectiveness of a Social Media campaign depends on the objectives you have set. The various metrics that Social Media networks provide can be useful way to understand the reaction of the users on the messages that they receive.

10 Tips to increase your Facebook Fans

10 Tips to build your Facebook FansFacebook is one of the most powerful tools for all online marketers since it enables us to promote products and services by using highly targeted campaigns with relatively low cost. Either you are using ad campaigns or viral techniques, one of the main targets is to Increase your Facebook Fans of your pages.

In this article, we will provide 10 fast, ‘simple’ and creative ways to increase Facebook Fans and we will describe the first steps that one should take to creatively build a genuine fan base of truly engaged fans.

Firstly, we must consider why a Facebook Fan ‘likes’ a page. Except of ‘just for fun’, there can be an array of more or less obvious reasons like getting exclusive content or education, show support to friends, get coupons or special promos and discounts. Taking into account all these reasons we list the 10 following ‘miraculous’ ways:

1. Use applications

Free or paid, applications are the online marketing tools that will enhance your online Facebook Strategy. Either you create a coupon, an online streaming or contest application; the opportunities for Marketers are many and need to be investigated. There are literally thousands of applications that can help you improve your visibility. A great place to look is the website AppBistro.com.

2. Invite your email contacts-subscribers like your page

Just click ‘Build Audience’ and then ‘Invite friends’ in the Admin Panel of your Facebook Page. Each admin can immediately invite friends and instantly be supported by Facebook contacts. In the past it was also possible for simple users to invite their friends, but this functionality was disabled to fight spam and of course increase FB’s advertising revenues.

3. Organize campaigns

Creative posts around industry related subjects for a specific time period can be a dynamic way to attract new audience.

4.  Offer valuable quality content

Avoid auto-posting and emphasize mainly on personal creative inspired messages of added-value: tips, photos, videos etc.

5. Run a contest

As we discussed in a previous article, social media contests are a great way to gain visibility in social media channels and increase audience. Often organizing them involves lower costs than using paid ads.

6.  Facebook ads

This tool is similar to Adwords bidding vehicle nevertheless it allows you to serve much more targeted banners depending on the interests of the user. Thus it is worth to explore and invest on it as an advertising tool. Don’t forget though that Facebook is an image-driven network and thus the pictures that you will use on your campaigns will significantly affect your Click Through Rate.

7. Link to Twitter


Twitter and Facebook posts can be linked by using various applications. Connecting the two channels is usually a good move nevertheless you should not ignore your initial Twitter strategy and practice.

10 Tips to build your Facebook Fans likes8. Provide exclusive content for fans only

Providing exclusive content to the people that liked your page can help you increase your fan base. Coupons, exclusive offers, content for fans, special events, previews, and trials can become great incentives for your users.

9. Invite fans to tag your page like they tag on an image

As already discussed, Facebook is image-based and thus tagging your page on images related to your product/service is a clever way to increase your publicity.

10.  Add a large button linking from your website

As we mentioned several times in the past, adding social media buttons on strategic places on your website and blog is a basic but extremely effective way to enhance your target audience and convert your visitor into a follower/fan.

Following the above tips can help your increase your fan base, nevertheless one should not forget that listening to the feedback and comments of your users is an important and essential task:

True Engagement, personal immediate interaction and feedback are important in order to show and prove that YOU CARE.

WordPress – Why should you use?

So what is WordPress and why is it raved about so much? We listed good reasons why you should be using it for your business or personal  website. AS the description on the main wordpress.org site says, WordPress is simply web software that creates beautiful websites or blogs. It started in 2003 and is now the largest self-hosted blogging tool in the world, and is used on over 60 million sites that are seen by tens of millions of people every day.

WordPress is an Open Source project which means nobody ‘owns’ it. You are FREE to use it for anything, from your dog’s home page to a FTSE 100 web site without paying anyone a license fee.

You may hear about WordPress.com and WordPress.org  for which there are differences:

  • WordPress.com is hosted for free, but comes with limited functionality (you have to pay to upgrade to use this added functionality).
  • WordPress.org can either be hosted by yourself or if you don’t know how to do that, then a web designer will arrange your hosting (most likely all you’d pay is the cost of the domain name which is often $10 a year). This is the better choice as all the functionality of WordPress is available. The code can easily be ‘hacked’ and any adaptations easily made (see point 5 below).

With WordPress you can build a blog, a website, or both together as one.  It lets you create both pages and posts for your site and use the benefits that come with both.

WordPress is a powerful Content Management System (CMS) that can be used for more than just blogging. It can store all your images, files, documents, links and easily retrieve and use them as you see fit.

It is designed and suited to publishing and changing content easily. You don’t have to have working knowledge of html or css to create a great looking site.

Using the functionality of WordPress (such as widgets, plugins, and themes) requires no code experience or expertise, as anything can be added, removed, and rearranged within the WordPress Administration panel.

So rather than having to rely and pay someone to update it for you, you can log on an have full access to do whatever you want – amend spelling mistakes, add and delete pages or posts, change the look and feel of your site. You name it, there will be a way to do it, and all within your control.

There are thousands of widgetsplugins and themes available to transform your site into almost anything you can imagine:

  • free design themes to give your site a completely different look at the click of a button
  • the ability to extend your website with logos, polls, newsletter sign-ups, contact forms, ratings or hundreds of other cool features
  • eCommerce shopping cart plugins can list products, services and digital downloads and take any means of electronic payment.

All tools are available without having to hire a web developer to install or set up and configure them.

There are hundreds of people all over the world working on WordPress to continually update and improve the way it works and what it offers.  The wordpress.org/support site is fantastic and features extensive forums as well as documentation on anything you can think of to do with WordPress.

There are also thousands of other support sites, blogs, forums, Twitter feeds, newsletters, videos, podcasts and more all focusing on top tips and tricks to get the most out of WordPress. Any help you need is literally just a Google search away!

You can of course makes an amazing site, but this is pointless unless it can be found easily through the many different search engines available. Luckily WordPress provides many excellent seo benefits and most are completely free. This includes guiding search engine crawlers through posts, pages, and categories, the ability to create permalinks, plus blogrolling, and pinging. There are also a large number of third party plugins and hacks which can be used for search engine optimization (SEO).

It really is. You shouldn’t be asking yourself  ‘why should I use WordPress’  for my site but really  ‘why shouldn’t I be using WordPress’!

I use it daily to create websites for friends, colleagues and customers, for both personal and business use.

All sites that I have created in WordPress have been perfect for their owners and have really impressed.

Tricks to Use Keywords in Your Blog Posts

One of the biggest sources of traffic to your blog will be search engines, particularly Google.  You can boost the traffic that comes to your blogs from search engines by implementing search engine optimization (SEO) tricks into your blog layout and writing.  You can get started by doing some keyword research and determining which keywords are likely to drive the most traffic to your blog.  Then focus on incorporating those keywords into your blog posts using the tricks below.

1. Use keywords in your blog post title.

One of the best ways to incorporate keywords into your blog posts is to use them in your blog post titles.  However, don’t sacrifice a title’s ability to motivate people to click through and read your entire blog post.  Learn Tips for Great Blog Post Titles.

2. Focus on using just one or two keyword phrases in each blog post.

To maximize the traffic that comes to your blog via search engines, focus on optimization each of your blog posts for just one or two keyword phrases.  Too many keyword phrases dilutes the content of your post for readers and can look like spam to both readers and search engines.  You can learn more about using specific keywords to maximize search traffic by reading about long tail search engine optimization.

3. Use keywords throughout your blog posts.

Try to use your keywords (without keyword stuffing) multiple times in your blog post.  For best results, use your keywords within the first 200 characters of your blog post, several times throughout your post, and near the end of the post.  Take some time to learn more about keyword stuffing and other search engine optimization don’ts.

4. Use keywords in and around links in your blog post.

Search engine optimization experts believe that search engines like Google place more weight on linked text than unlinked text when ranking search engine results.  Therefore, it’s a good idea to include your keywords in or next to the links within your blog posts when it’s relevant to do so.  Be sure to read about how many links are too many for SEO before you start adding links to your posts.

5. Use keywords in image Alt-tags.

When you upload an image to your blog to use in your blog post, you usually have the option of adding alternate text for that image which appears if a visitor cannot load your images in their Web browsers.  However, this alternate text, can also help your search engine optimization efforts.  That’s because the alternate text appears within the HTML of your blog post content as something called an Alt-tag.  Google and other search engines crawl that tag and use it in providing results for keyword searches.  Take the time to add keywords that are relevant to the image and post in the Alt-tag for each image you upload and publish on your blog.

Know About – What is Blog Post

Introduction to a Blog Post:

A blog post is the most important part of your blog. Your posts are the entries that take up at least 75% of the screen space on your blog’s site. Blog posts appear in reverse chronological order, so your blog stays timely, fresh and meaningful to visitors. It’s your current content (in the form of blog posts) that will keep readers coming back to your blog again and again to read what you have to say about your blog’s topic.

The Blog Post Title:

The title of your post is basically a headline. It is meant to lure readers in and entice them to read more. At the same time, blog titles are a useful tool in terms of search engine optimization. Search engines value titles strongly in ranking results and using popular keywords in your blog titles can help drive traffic to your blog. Just be careful to use keywords that are relevant to your blog post’s content else your title could be considered spam by search engines and negatively affect the traffic sent to your blog.

Blog Post Publication Date:

Since blogs are most successful when they are updated frequently and provide timely content, readers will check the publication dates of your posts to determine the value of your blog. Blog posts that are published erratically with long gaps of time between posts are typically considered to be less valuable than blogs that offer more current and consistent posts.

Blog Post Author Byline:

The blog post’s author byline is important to identify who wrote each post and is particularly important for blogs that are written by multiple authors. Furthermore, the author byline typically provides a link to your About Me page, which provides additional promotion for you and your blog.

Images in Blog Posts:

Images provide more than just color and visual relief from text heavy web pages on a blog. They also act as another way you can drive traffic to your blog. Many people perform keyword searches through search engines for the purpose of finding images and pictures online. By strategically naming the images you use in your blog posts to match relevant keyword searches, you can drive some of that image search traffic to your blog. Just make sure the images you use enhance your blog rather than detract from your blog and confuse your readers.

Links and Trackbacks in Blog Posts:

Most blog posts include links within the content of the post. Those links are used for two purposes. First, links are used to cite an original source of information or an idea used in a blog post or to provide additional information beyond the scope of your post. Second, they provide a breadcrumb trail and a tap on the shoulder to bloggers whose posts you are linking to in the form of a trackback. A trackback generates a link on the blog you’re linking to in your post, which acts as an additional source of traffic to your blog as readers on that blog are likely to click on the trackback link and find your blog.

Blog Post Comment Section:

Aside from your blog post content, blog comments are the most important part of your blog. Comments are where your readers have an opportunity to join the conversation. It’s essential to the success of your blog that you respond to the comments left by your readers to show you value them and to further build the two-way conversation on your blog and the sense of community your blog creates.

 

Know About – What is Google Blogger?

Blogger is Google’s free tool for creating blogs. It can be found on the web at http://www.blogger.com.

Blogs, short for web-logs, are a form of online journal.

Getting Started With Blogger

You can use blogs for everything from updating your friends and family about your life, giving your own advice column, discussing your political views, or relating your experience in a topic of interest. You can host blogs with multiple contributors, or you can run your own solo show. You can even use Blogger to make your own podcast feeds.

Although there are fancier blog tools out there, the mixture of cost (free) and flexibility makes Blogger one of the best deals around.

 

Setting Up Your Blog

Setting up a Blogger account takes three easy steps. Create an account, name your blog, and choose a template. You can host multiple blogs with the same account name, so you only need to do that part once. This way you could separate your professional blog about your business from your personal blog about dogs, for instance.

Hosting Your Blog

Blogger will host your blog for free on blogspot.com. You can also use Blogger to automatically ftp your blog posts to your own web space. Make sure you have the correct server settings from your internet service provider, otherwise you may have unpredictable results.

Posting

Once your blog is set up, Blogger has a basic WYSIWYG editor. (What you see is what you get) This is not necessarily a bad thing. Most blogging tools do not have robust html editors, and the ones that do often require java or other plug-ins.If you need more formatting options and a larger window, you can use Google Docs to post to your Blogger blog. You could also do advanced editing with HTML. Blogger has an HTML tab to let you do this directly, although it does not allow JavaScript.

Email Your Posts

You can optionally configure Blogger with a secret email address, so you can email your posts to your blog. This is handy for making updates on the fly or updating from your cell phone or other mobile device.

Pictures

Blogger will let you upload pictures from your desktop and post them to your blog. You can choose the basic layout and size of your images, and they’ll be uploaded to Bloggers’s server space, so you don’t have to host the pictures on a different website.

That doesn’t mean you can’t post with pictures that you’ve hosted elsewhere on the Web. You can also use Picasa Web Albums to post pictures to your blog.

Google Video and YouTube videos can similarly be directly linked into your blog posts.

Know About – What is a Blog?

Blog Definition:

A blog (also called a weblog or web log) is a website consisting of entries (also called posts) appearing in reverse chronological order with the most recent entry appearing first (similar in format to a daily journal). Blogs typically include features such as comments and links to increase user interactivity. Blogs are created using specific publishing software.

Variations of the term blog:

  • Blogging: The act of writing a post for a blog
  • Blogger: A person who writes content for a blog
  • Blogosphere: The online community of blogs and bloggers

The World Before Blogging:



There was a time when the Internet was just an informational tool. In the early life of the World Wide Web some 20 years ago, websites were simple and provided a one-sided conversation. As time went on, the Internet became more interactive with the introduction of transaction-based websites and online shopping, but the online world remained one-sided.

That all changed with the evolution of Web 2.0 (the social web) wherein user-generated content became an integral part of the online world. Today, users expect websites to provide a two-way conversation and web logs (or blogs) were born.

The Birth of Blogs:

The earliest blogs started in the late 1990s as online diaries. Individuals posted information on a daily basis about their lives and opinions. The daily posts were listed in reverse date order, so readers viewed the most recent post first and scrolled through previous posts. The format provided an ongoing inner monologue from the writer.

As blogs evolved, interactive features were added to create a two-way conversation. Readers took advantage of features that allowed them to leave comments on blog posts or link to posts on other blogs and websites to further the dialogue.

Blogs Today:

As the Internet has become more social, blogs have gained in popularity. Today, there are over 100 million blogs with more entering the blogosphere everyday. Blogs have become more than online diaries. In fact, blogging has become an important part of the online and offline worlds with popular Bloggers impacting the worlds of Politics, Business and society with their words.

The Future of Blogs:

It seems inevitable that blogging will become even more powerful in the future with more people and businesses recognizing the power of bloggers as online influencers. Anyone can start a blog thanks to the simple (and often free) tools readily available online. The question will likely become not, “Why should I start a blog?” but rather, “Why shouldn’t I start a blog?”

Add an Facebook Pop-Up Box for Blogger blogs

Facebook is an platform of millions of users today, Facebook “LIKE” have become one of the powerful tool for webmasters to promote their blog or website. The logic is very simple, whenever a person likes a link, that link will get published on this Facebook wall and catches eyes of thousands of  his/her friends in a single moment and brings curiosity in them to click on your link. The tactic here is your link gets a chain connection and it will get disposed to thousands of users at a single moment so Facebook like can be preferred as an most powerful tool for bloggers. Today i will help you in implementing a Facebook like box with pop up feature on your blog apart from implementing a simple Facebook like Box, which can motivate max number of your viewers to like your blog on Facebook.

Facebook Pop Up box for blogger blogs



1. Create an Facebook Fan Page.

2. Paste your Facebook Page Url In The Box Provided Below.

3. Click On Add To Blogger Button.

 

Enter Your Facebook Page URL : 

 

 

You Like It!? Then kindly share with your Friends.

How to Create A Facebook Page

 

 

 

Most of the Facebook users thinks it is very difficult to create a Page in Facebook but it is very easy! Here I am going to explain in this tutorial how to create Facebook Page.

You can use it for your business, friends and social works etc.

In my knowledge most of the companies using Facebook page for their business to advertise their products.Continue reading