10 Tips to increase your Facebook Fans

10 Tips to build your Facebook FansFacebook is one of the most powerful tools for all online marketers since it enables us to promote products and services by using highly targeted campaigns with relatively low cost. Either you are using ad campaigns or viral techniques, one of the main targets is to Increase your Facebook Fans of your pages.

In this article, we will provide 10 fast, ‘simple’ and creative ways to increase Facebook Fans and we will describe the first steps that one should take to creatively build a genuine fan base of truly engaged fans.

Firstly, we must consider why a Facebook Fan ‘likes’ a page. Except of ‘just for fun’, there can be an array of more or less obvious reasons like getting exclusive content or education, show support to friends, get coupons or special promos and discounts. Taking into account all these reasons we list the 10 following ‘miraculous’ ways:

1. Use applications

Free or paid, applications are the online marketing tools that will enhance your online Facebook Strategy. Either you create a coupon, an online streaming or contest application; the opportunities for Marketers are many and need to be investigated. There are literally thousands of applications that can help you improve your visibility. A great place to look is the website AppBistro.com.

2. Invite your email contacts-subscribers like your page

Just click ‘Build Audience’ and then ‘Invite friends’ in the Admin Panel of your Facebook Page. Each admin can immediately invite friends and instantly be supported by Facebook contacts. In the past it was also possible for simple users to invite their friends, but this functionality was disabled to fight spam and of course increase FB’s advertising revenues.

3. Organize campaigns

Creative posts around industry related subjects for a specific time period can be a dynamic way to attract new audience.

4.  Offer valuable quality content

Avoid auto-posting and emphasize mainly on personal creative inspired messages of added-value: tips, photos, videos etc.

5. Run a contest

As we discussed in a previous article, social media contests are a great way to gain visibility in social media channels and increase audience. Often organizing them involves lower costs than using paid ads.

6.  Facebook ads

This tool is similar to Adwords bidding vehicle nevertheless it allows you to serve much more targeted banners depending on the interests of the user. Thus it is worth to explore and invest on it as an advertising tool. Don’t forget though that Facebook is an image-driven network and thus the pictures that you will use on your campaigns will significantly affect your Click Through Rate.

7. Link to Twitter


Twitter and Facebook posts can be linked by using various applications. Connecting the two channels is usually a good move nevertheless you should not ignore your initial Twitter strategy and practice.

10 Tips to build your Facebook Fans likes8. Provide exclusive content for fans only

Providing exclusive content to the people that liked your page can help you increase your fan base. Coupons, exclusive offers, content for fans, special events, previews, and trials can become great incentives for your users.

9. Invite fans to tag your page like they tag on an image

As already discussed, Facebook is image-based and thus tagging your page on images related to your product/service is a clever way to increase your publicity.

10.  Add a large button linking from your website

As we mentioned several times in the past, adding social media buttons on strategic places on your website and blog is a basic but extremely effective way to enhance your target audience and convert your visitor into a follower/fan.

Following the above tips can help your increase your fan base, nevertheless one should not forget that listening to the feedback and comments of your users is an important and essential task:

True Engagement, personal immediate interaction and feedback are important in order to show and prove that YOU CARE.

Tips for Google Adwords PPC campaign

Tips for Google Adwords PPC campaign

Google Adwords PPC campaign is very successful if you concentrate on some tips like Decision making and Planning.

Decision making

Identify the audiences, the goals considering the available budget and define what conversion means to your campaign:

  • Brand awareness
  • Sales
  • Registration
  • Just to inform

Planning



Adwords is a marketing tool which can be successful when used as a part of a general strategy and not as a stand alone action. A careful planning can help you avoid a full-size failure in the competitive environment of the search market. Adwords platform provides options to plan when, where, how as well as  the ad spend of your campaign.

Building the campaign

Build a theme based structure with separated ad groups for different categories of products. Separate ad groups, to enclose clear messages, describing what you are offering. Link your ads to a customized landing page containing relevant information  with a user friendly structure in order to interact.

Endorse your values in a clear message including all the information a user needs to respond to the call to action.

Users are always seeking answers to questions like:

  • What does the website offers?
  • Why should I click here?
  • Which are the benefits for me?

 Promoting the message



The path a message follows to reach the right audience using Google Adwords,  starts with a carefully selected and fine-tuned keyword list.

Write down  keyword lists with specified theme, use related phrases, synonyms, misspellings etc.
Tips:

  1. Use different keyword matching      options
  2. Define negative keywords to      filter the traffic and reduce the campaign cost
  3. Enable product extensions
  4. Enable various devices targeting
  5. Target both search and content network

 Action

Let`s say the message has reached the audience. Now the action begins.

During this stage you need to forget the term “audience” and focus to the client. The user’s experience in online business is a high priority. Pay attention to the landing page. The design should emphasise to user’s experience as a matter of usability and easy navigation that will drive to conversions and not a good impression for the design aesthetics

Customers are seeking profitable solutions to their needs, fast simple and easy. So all you have to do when a user is clicking on your ad is to make the conversion process as easy as possible.

Tips for Success

  • Use customized landing pages with easy navigation
  • Remove possible obstacles (i.e. too many clicks or too many forms to complete)
  • Make the user feel safe to interact
  • Just make it simple

Ongoing adjustments

  • Frequently monitor the campaign performance and adjust the bidding settings.
  • Eliminate the keywords that do not perform.
  • Try alternative ad text and/or different call to action.
  • Experiment with the landing page and monitor the performance using different layouts