Tips for Google Adwords PPC campaign

Tips for Google Adwords PPC campaign

Google Adwords PPC campaign is very successful if you concentrate on some tips like Decision making and Planning.

Decision making

Identify the audiences, the goals considering the available budget and define what conversion means to your campaign:

  • Brand awareness
  • Sales
  • Registration
  • Just to inform

Planning



Adwords is a marketing tool which can be successful when used as a part of a general strategy and not as a stand alone action. A careful planning can help you avoid a full-size failure in the competitive environment of the search market. Adwords platform provides options to plan when, where, how as well as  the ad spend of your campaign.

Building the campaign

Build a theme based structure with separated ad groups for different categories of products. Separate ad groups, to enclose clear messages, describing what you are offering. Link your ads to a customized landing page containing relevant information  with a user friendly structure in order to interact.

Endorse your values in a clear message including all the information a user needs to respond to the call to action.

Users are always seeking answers to questions like:

  • What does the website offers?
  • Why should I click here?
  • Which are the benefits for me?

 Promoting the message



The path a message follows to reach the right audience using Google Adwords,  starts with a carefully selected and fine-tuned keyword list.

Write down  keyword lists with specified theme, use related phrases, synonyms, misspellings etc.
Tips:

  1. Use different keyword matching      options
  2. Define negative keywords to      filter the traffic and reduce the campaign cost
  3. Enable product extensions
  4. Enable various devices targeting
  5. Target both search and content network

 Action

Let`s say the message has reached the audience. Now the action begins.

During this stage you need to forget the term “audience” and focus to the client. The user’s experience in online business is a high priority. Pay attention to the landing page. The design should emphasise to user’s experience as a matter of usability and easy navigation that will drive to conversions and not a good impression for the design aesthetics

Customers are seeking profitable solutions to their needs, fast simple and easy. So all you have to do when a user is clicking on your ad is to make the conversion process as easy as possible.

Tips for Success

  • Use customized landing pages with easy navigation
  • Remove possible obstacles (i.e. too many clicks or too many forms to complete)
  • Make the user feel safe to interact
  • Just make it simple

Ongoing adjustments

  • Frequently monitor the campaign performance and adjust the bidding settings.
  • Eliminate the keywords that do not perform.
  • Try alternative ad text and/or different call to action.
  • Experiment with the landing page and monitor the performance using different layouts

Tips for Make Money with Blog Advertising

 Increase Your Blog Advertising Success and Income

There is more to making money from your blog and to blog advertising success than publishing a few Google AdSense ads and calling it a day. Blog advertising success actually takes time, testing, and effort to find the right recipe that works for your blog audience and generates the highest income for you. Use the 10 tricks below to set up your blog so it can make the most money possible through advertising.Continue reading

WordPress – Why should you use?

So what is WordPress and why is it raved about so much? We listed good reasons why you should be using it for your business or personal  website. AS the description on the main wordpress.org site says, WordPress is simply web software that creates beautiful websites or blogs. It started in 2003 and is now the largest self-hosted blogging tool in the world, and is used on over 60 million sites that are seen by tens of millions of people every day.

WordPress is an Open Source project which means nobody ‘owns’ it. You are FREE to use it for anything, from your dog’s home page to a FTSE 100 web site without paying anyone a license fee.

You may hear about WordPress.com and WordPress.org  for which there are differences:

  • WordPress.com is hosted for free, but comes with limited functionality (you have to pay to upgrade to use this added functionality).
  • WordPress.org can either be hosted by yourself or if you don’t know how to do that, then a web designer will arrange your hosting (most likely all you’d pay is the cost of the domain name which is often $10 a year). This is the better choice as all the functionality of WordPress is available. The code can easily be ‘hacked’ and any adaptations easily made (see point 5 below).

With WordPress you can build a blog, a website, or both together as one.  It lets you create both pages and posts for your site and use the benefits that come with both.

WordPress is a powerful Content Management System (CMS) that can be used for more than just blogging. It can store all your images, files, documents, links and easily retrieve and use them as you see fit.

It is designed and suited to publishing and changing content easily. You don’t have to have working knowledge of html or css to create a great looking site.

Using the functionality of WordPress (such as widgets, plugins, and themes) requires no code experience or expertise, as anything can be added, removed, and rearranged within the WordPress Administration panel.

So rather than having to rely and pay someone to update it for you, you can log on an have full access to do whatever you want – amend spelling mistakes, add and delete pages or posts, change the look and feel of your site. You name it, there will be a way to do it, and all within your control.

There are thousands of widgetsplugins and themes available to transform your site into almost anything you can imagine:

  • free design themes to give your site a completely different look at the click of a button
  • the ability to extend your website with logos, polls, newsletter sign-ups, contact forms, ratings or hundreds of other cool features
  • eCommerce shopping cart plugins can list products, services and digital downloads and take any means of electronic payment.

All tools are available without having to hire a web developer to install or set up and configure them.

There are hundreds of people all over the world working on WordPress to continually update and improve the way it works and what it offers.  The wordpress.org/support site is fantastic and features extensive forums as well as documentation on anything you can think of to do with WordPress.

There are also thousands of other support sites, blogs, forums, Twitter feeds, newsletters, videos, podcasts and more all focusing on top tips and tricks to get the most out of WordPress. Any help you need is literally just a Google search away!

You can of course makes an amazing site, but this is pointless unless it can be found easily through the many different search engines available. Luckily WordPress provides many excellent seo benefits and most are completely free. This includes guiding search engine crawlers through posts, pages, and categories, the ability to create permalinks, plus blogrolling, and pinging. There are also a large number of third party plugins and hacks which can be used for search engine optimization (SEO).

It really is. You shouldn’t be asking yourself  ‘why should I use WordPress’  for my site but really  ‘why shouldn’t I be using WordPress’!

I use it daily to create websites for friends, colleagues and customers, for both personal and business use.

All sites that I have created in WordPress have been perfect for their owners and have really impressed.

Know About – What is WordPress?

WordPress is a self hosted blogging tool in the world. It provides you dashboard which helps you in uploading your contents or posts onto the webpage. Here, you will be provided by thousands of plugins, widgets, and themes accordance to your preferences. It is an easy way to set up your own blog. But thanks to the efforts of a large “open source”. The wordpress designs are based on the “themes”. Their are several kinds of themes available in the market which you can use according to your thoughts and imagination.

Most of the times people wanted to build there own blogs but they don’t know that how to build and from where to build there blogs.

Most of the people are not aware from wordpress.

What is wordpress?

Blogs and blog hostingplatforms abound on the internet. If you’re looking to start a basic blog with minimal features, you have your pick of several blog services. However, if you want to take blogging seriously, you’ll end up importing your entire blog to WordPress in the long run. It may be easier to just start with the service

While WordPress.org is a completely free posting service, its companion site, WordPress.com, is a blog hosting site. You still have the option of posting for free, yet you will more than likely want to upgrade or get a premium theme to take advantage of every feature WordPress has to offer. For years, every one of WordPress’s competitors has raised their standards to meet the services that this blog platform offers.

With WordPress and other blogs, you can amuse, inform, promote or rant to your heart’s content with ease. Whether you’re an experienced blogger or new to this electronic expression of your thoughts, you’ll find every feature you’d ever need from traffic tracking, widget addition and even spell check. As it has been for the past few years, WordPress still deserves the Top Ten Reviews Gold Award for the best blog sites.

Design Tools

While WordPress is designed to be simple enough for non-coders, it does allow you to customize templates. There are many open source templates out there for you to choose from, or if you like (and you have knowledge of CSS), you can alter your own to fit your needs. If you’d prefer to stick to standard WordPress templates, you still have hundreds to choose from, so you won’t be limited in designing your blog. You can customize the templates with your own header image, font color, sidebar widgets, plugins and more. Once again, if you are new to blogging, you can go with a standard setup in your chosen theme and it will look great. WordPress leaves it up to your experience when it comes to appearance and customization.The posting box is easy to operate and can be used in either text or HTML mode. The standard text box operates a lot like a word processor with similar controls. For instance, there are buttons and fields that allow you to change fonts, increase font size, bold text, change text colors and perform many other standard formatting options. The WordPress posting box also has a spell check and a preview. You can easily add links, videos and images to each post. While it may be a non-issue, the images do need to be in .jpg format.

The HTML-based posting box is for people who both know HTML and prefer more exact control over their content. The WordPress apps fully support embedding video, podcast and music players in your blog by simply copying the embed code into the HTML viewing pane.

Another benefit of using WordPress is the wide variety of plugins and widgets that you can use on your blog. WordPress is very popular, so many people have created additional plugins to increase functionality. These widgets and plug-ins can be whatever you want them to be. You can add an archive list, add a list of your top posts on the sidebar and even show recent comments on the blog.

As you can see, WordPress does a good job of catering to people that need simplicity as well as those that prefer advanced options and functionality.

Feature Management

The problem with many blog sites is that they place ads on your blog posts to justify the fact that they’re providing a free service. WordPress allows you to place ads on your own site, but the only person benefiting would be you. You can run banner ads, Google ads or affiliate links in as many widgets as you like. For the clutter-free approach, you also have the option to leave the ads off entirely.

A feature we love about WordPress is the ability to moderate comments. You can choose to turn the comments off. However, if feedback is important to you, there are discussion settings available to allow you to see and approve every comment before it’s officially uploaded. We chose to let comments automatically be approved if the commenter was previously approved. These discussion settings give you a clear view of the spam that would overtake your comments section if you didn’t have strict settings.

Once you’ve posted a video or image into your blog, your media library will carry that file forever. This will help you if you reuse certain images or need to look for family pictures, such as if you run a “mommy blog.”

Promotion

WordPress.com sends your blog information to Google, Yahoo, Bing and other search engines, and it allows readers to subscribe to RSS or Atom feeds. We found our sample blog on Google within a day.One of the most incredible features of WordPress is the quality of traffic stats available; especially considering it’s a free service. It keeps track of views for individual posts, both daily and all-time views, and overall page view numbers for your entire blog by day, week and month. There is also a list of the top referring sites, the top keywords that brought people to your blog and the links that people clicked on while visiting your blog. The average user looking to create a personal blog will probably only be concerned with how many people visit, but if you want to create a following or report on a particular industry, the other stats will prove quite useful in monitoring growth and finding out how people have found your blog.

WordPress has the edge over many blogging sites by allowing you to incorporate your website name without including the awkward “.wordpress.com” after. Owning your own site name does require you to pay services like bluehost.com or godaddy.com, but you can hardly find a better site creator than a simple WordPress template.

Help & Support

While you may never need to refer to any support channel while using a WordPress theme, the fact that there are several resources out there is good insurance. The help section directs you to a knowledgebase where you will deal with the majority of your problems, the dashboard. There are also expansive community forums, where there’s a good chance that others have run into the same problems as you.

You’ll also find troubleshooting tips and FAQs. If there’s one problem with WordPress, it’s that there are so many customization options that you may get overwhelmed. We found that the FAQs and the WordPress advice blog cleared up common problems.

Summary

If you want to eventually make money just by writing a personal or business blog, WordPress is the best place to start. They offer free blog hosting, but you will quickly be tempted into spending a few dollars more to get a premium theme or to host your own site using the WordPress dashboard. We highly recommend this blog service to new and experienced bloggers looking to maximize and capitalize on their site traffic.

PROS / The dashboard and design tools are crisp-looking and top of the line.

CONS / You will most likely want to buy a premium theme or host your own site, making the experience no longer free.

 VERDICT / WordPress provides hundreds of widgets and plug-ins but keeps the experience easy enough to run a professional-looking blog.

This wordpress tool can be used by your web browser, iphone and android also.

So try it today and enjoy!!
Hurry up..

Homepage : www.wordpress.com

 

Tricks to Use Keywords in Your Blog Posts

One of the biggest sources of traffic to your blog will be search engines, particularly Google.  You can boost the traffic that comes to your blogs from search engines by implementing search engine optimization (SEO) tricks into your blog layout and writing.  You can get started by doing some keyword research and determining which keywords are likely to drive the most traffic to your blog.  Then focus on incorporating those keywords into your blog posts using the tricks below.

1. Use keywords in your blog post title.

One of the best ways to incorporate keywords into your blog posts is to use them in your blog post titles.  However, don’t sacrifice a title’s ability to motivate people to click through and read your entire blog post.  Learn Tips for Great Blog Post Titles.

2. Focus on using just one or two keyword phrases in each blog post.

To maximize the traffic that comes to your blog via search engines, focus on optimization each of your blog posts for just one or two keyword phrases.  Too many keyword phrases dilutes the content of your post for readers and can look like spam to both readers and search engines.  You can learn more about using specific keywords to maximize search traffic by reading about long tail search engine optimization.

3. Use keywords throughout your blog posts.

Try to use your keywords (without keyword stuffing) multiple times in your blog post.  For best results, use your keywords within the first 200 characters of your blog post, several times throughout your post, and near the end of the post.  Take some time to learn more about keyword stuffing and other search engine optimization don’ts.

4. Use keywords in and around links in your blog post.

Search engine optimization experts believe that search engines like Google place more weight on linked text than unlinked text when ranking search engine results.  Therefore, it’s a good idea to include your keywords in or next to the links within your blog posts when it’s relevant to do so.  Be sure to read about how many links are too many for SEO before you start adding links to your posts.

5. Use keywords in image Alt-tags.

When you upload an image to your blog to use in your blog post, you usually have the option of adding alternate text for that image which appears if a visitor cannot load your images in their Web browsers.  However, this alternate text, can also help your search engine optimization efforts.  That’s because the alternate text appears within the HTML of your blog post content as something called an Alt-tag.  Google and other search engines crawl that tag and use it in providing results for keyword searches.  Take the time to add keywords that are relevant to the image and post in the Alt-tag for each image you upload and publish on your blog.

Know About – What is Blog Post

Introduction to a Blog Post:

A blog post is the most important part of your blog. Your posts are the entries that take up at least 75% of the screen space on your blog’s site. Blog posts appear in reverse chronological order, so your blog stays timely, fresh and meaningful to visitors. It’s your current content (in the form of blog posts) that will keep readers coming back to your blog again and again to read what you have to say about your blog’s topic.

The Blog Post Title:

The title of your post is basically a headline. It is meant to lure readers in and entice them to read more. At the same time, blog titles are a useful tool in terms of search engine optimization. Search engines value titles strongly in ranking results and using popular keywords in your blog titles can help drive traffic to your blog. Just be careful to use keywords that are relevant to your blog post’s content else your title could be considered spam by search engines and negatively affect the traffic sent to your blog.

Blog Post Publication Date:

Since blogs are most successful when they are updated frequently and provide timely content, readers will check the publication dates of your posts to determine the value of your blog. Blog posts that are published erratically with long gaps of time between posts are typically considered to be less valuable than blogs that offer more current and consistent posts.

Blog Post Author Byline:

The blog post’s author byline is important to identify who wrote each post and is particularly important for blogs that are written by multiple authors. Furthermore, the author byline typically provides a link to your About Me page, which provides additional promotion for you and your blog.

Images in Blog Posts:

Images provide more than just color and visual relief from text heavy web pages on a blog. They also act as another way you can drive traffic to your blog. Many people perform keyword searches through search engines for the purpose of finding images and pictures online. By strategically naming the images you use in your blog posts to match relevant keyword searches, you can drive some of that image search traffic to your blog. Just make sure the images you use enhance your blog rather than detract from your blog and confuse your readers.

Links and Trackbacks in Blog Posts:

Most blog posts include links within the content of the post. Those links are used for two purposes. First, links are used to cite an original source of information or an idea used in a blog post or to provide additional information beyond the scope of your post. Second, they provide a breadcrumb trail and a tap on the shoulder to bloggers whose posts you are linking to in the form of a trackback. A trackback generates a link on the blog you’re linking to in your post, which acts as an additional source of traffic to your blog as readers on that blog are likely to click on the trackback link and find your blog.

Blog Post Comment Section:

Aside from your blog post content, blog comments are the most important part of your blog. Comments are where your readers have an opportunity to join the conversation. It’s essential to the success of your blog that you respond to the comments left by your readers to show you value them and to further build the two-way conversation on your blog and the sense of community your blog creates.

 

Know About – What is a Blog?

Blog Definition:

A blog (also called a weblog or web log) is a website consisting of entries (also called posts) appearing in reverse chronological order with the most recent entry appearing first (similar in format to a daily journal). Blogs typically include features such as comments and links to increase user interactivity. Blogs are created using specific publishing software.

Variations of the term blog:

  • Blogging: The act of writing a post for a blog
  • Blogger: A person who writes content for a blog
  • Blogosphere: The online community of blogs and bloggers

The World Before Blogging:



There was a time when the Internet was just an informational tool. In the early life of the World Wide Web some 20 years ago, websites were simple and provided a one-sided conversation. As time went on, the Internet became more interactive with the introduction of transaction-based websites and online shopping, but the online world remained one-sided.

That all changed with the evolution of Web 2.0 (the social web) wherein user-generated content became an integral part of the online world. Today, users expect websites to provide a two-way conversation and web logs (or blogs) were born.

The Birth of Blogs:

The earliest blogs started in the late 1990s as online diaries. Individuals posted information on a daily basis about their lives and opinions. The daily posts were listed in reverse date order, so readers viewed the most recent post first and scrolled through previous posts. The format provided an ongoing inner monologue from the writer.

As blogs evolved, interactive features were added to create a two-way conversation. Readers took advantage of features that allowed them to leave comments on blog posts or link to posts on other blogs and websites to further the dialogue.

Blogs Today:

As the Internet has become more social, blogs have gained in popularity. Today, there are over 100 million blogs with more entering the blogosphere everyday. Blogs have become more than online diaries. In fact, blogging has become an important part of the online and offline worlds with popular Bloggers impacting the worlds of Politics, Business and society with their words.

The Future of Blogs:

It seems inevitable that blogging will become even more powerful in the future with more people and businesses recognizing the power of bloggers as online influencers. Anyone can start a blog thanks to the simple (and often free) tools readily available online. The question will likely become not, “Why should I start a blog?” but rather, “Why shouldn’t I start a blog?”

30+ Essential WordPress Plugins

WordPress Plugin: A WordPress Plugin is a program, or a set of one or more functions, written in the PHP scripting language, that adds a specific set of features or services to the WordPress weblog, which can be seamlessly integrated with the weblog using access points and methods provided by the WordPress Plugin Application Program Interface (API).

There are tons of WordPress plugins out there. Some of them can be really helpful, while others are just a waste of disk space. Let’s take a look at 32 really useful WordPress plugins and why you should use them.

1. Google XML Sitemaps

2. All in One SEO Pack

3. WordPress Database Backup

4. Contact Form 7

5. Google Analytics for WordPress

6. Broken Link Checker

7. WP e-Commerce

8. ShareThis

9. Redirection

10. Related Posts Plugin nrelate

11.  Scroll popup html content ads

12. Get Recent Comments

13. Akismet

14. WP lightbox 2

15. Ultimate Tag Warrior 3

16. My Page Order

17. Adsense-Deluxe

18. Search Regex Plugin

19. Tweetmeme

20. WP-SpamFree Anti-Spam

21. Theme Authenticity Checker

22. List Category Posts

23. Expanding Text Plugin

24. Actionable

25. Search Everything

26. Sodahead Polls

27. Minimum Comment Length

28. Blogging Tips

29. WP-PageNavi

30. WordPress Super Cache

31. WPtouch: WordPress on iPhone, iPod & Android

32. Custom Welcome Message to new visitors

How To Start Making Money Online

Making money online is not as difficult as some people may think, but making a substantial ongoing income online is actually pretty difficult. This is especially true if you are just starting out and aren’t sure what the best way to get started is. Keep in mind that most methods for making an online income will take a bit of time and/or money to gain traction. Also, you should be aware that there really are no quick and easy shortcuts to making money on the internet. It may take anywhere from a few months to a year before you begin to see substantial results.

While there are a number of different ways to make money online including article marketing, social media marketing, PPC (Pay per Click), etc, there are two main ways that I recommend to get started making money online:

1. Make Money With Affiliate Marketing: This means choosing the best affiliate programs or offers with high conversion rates. This would include joining the affiliate programs of popular sites like eBay, Amazon, Clickbank and Google Adsense.

2. Make Money With PTC (Paid To Click) Sites: A PTC site is a website that pays its members for the ads they click and view, on a daily basis. Popular and trusted PTC sites include ADFLY, LINKBUCKS, Neobux, Clixsense and GetBuxToday.

I have written a fairly comprehensive guide to earning money with PTC Sites and you can download it for free here.

Getting Started

With either of these methods there are only three things that you need to get started making money: A domain name, a web hosting account and an auto responder.

Domain Name

To get started the first thing that I would recommend is to register a domain name. I personally use NameCheap. I would suggest using a registrar that is separate from your hosting company. The reason that I recommend keeping your hosting and domain registrar separate is so that you can switch to a new hosting company easily if you ever find a better deal on a hosting package.

Web Hosting

Next, you will want to go to Hostgator and get a basic web hosting account. You will want to get a plan that will allow you to have an unlimited number of domains, and this should cost you around $5.00 per month. I use WordPress as the content management system for all of my sites, and if you purchase your hosting account through Hostgator, it’s really easy to set up. Just go to the “Fantastico” link on your control panel and create a new WordPress install

If you are working on a really tight budget, you can get started by using a site like Weebly to create a website for free. As soon as you can afford it however I would recommend paying the few extra dollars each month for hosting and you can have full control of your site with no banners or ads.

Autoresponders

What exactly is an autoresponder?  Basically, it is a program that enables you to automatically send emails to people (your leads). Now an autoresponder will not compose emails for you and it doesn’t involve spam or sending unsolicited email. What it will do is allow you to set up a sequence of pre-written emails that are sent out to the prospects in your database at regular, frequent intervals.

The importance of having a reliable autoresponder cannot be underestimated. As you go along in your internet marketing career, you will hear all of the internet marketing gurus tell you that the money is in the list. There is a good reason for this. Online marketing specialists know this to be a fact: The more prospects (leads) that you have on your mailing list that are interested in your products or services, the more sales you will make.

 

 

How To Submit Your Website On Google, Bing & Yahoo search engine

How do I submit and get my web pages to appear on the search engine results pages?

It is vitally important to get your website listed on the major search engines such as Google because it is by far the best way of attracting free, targeted traffic to your site. This website gets most of its traffic from the search engines who send visitors to our web pages.

In this post, we’ll be looking at how to submit your site to each of the major search engines and learn what they look for on your web pages to help you rank higher. Knowing this will enable you to improve your content and overall website by implementing some search engine optimization (SEO) methods.

How Do Search Engines Rank Your Site?

Now, before we look at how you go about submitting your website to the major search engines, it’s important that you learn the fundamentals of what they look for when ranking your website/blog. The higher you rank on Google, Bing & Yahoo, the more traffic you will receive. But being listed doesn’t necessarily mean you will attract traffic, you need to optimize your site for the search engines to ‘see’ you properly.

Every search engine works differently from one another. This is because each uses its own unique algorithms to rank web pages. Generally, these take into account your; Page Title, Meta Description, Keywords within your content, Number of Inbound Links, Bounce Rate, etc. Don’t worry, it’s actually a lot less complicated than it sounds.

As I say, each search engine is different. One may prioritise the number of people linking to your page, where as another may look more favourably towards Targeted Keyword usage. I wouldn’t worry too much about which aspect is more important, as long as you know the general features that the search engines look for, you can optimize your web pages to rank higher.

Read our post on ‘On-Page SEO Techniques‘ to learn more about what the search engines are looking for on your pages.

Do I Need To Submit My Website To Search Engines?

All search engines use programs called ‘Spiders’ to crawl the web. These search the internet for new content, which is then added to their databases/index. When people conduct searches on search engines, the results come from this database, so it is important for your site to be listed on this database.

Technically you don’t need to submit your site to any search engines, as eventually they will find your site by crawling the internet. However, this can take time, time in which you are loosing potential traffic by not being listed. By submitting your site yourself, you speed up the whole process by being automatically added to the search engines database.

Create An XML Sitemap

When search engines crawl individual websites, they look for the site’s ‘Sitemap‘. This is a very basic page that lists all of the URL links of a website. Look at our sitemap for an example.

Search engines use this to see when new content has been added to a website, so it can keep it’s database up to date. So when you publish a new post on your blog, or new page on your website, it appears on your sitemap for the search engines to see.

Now, you could create your own sitemap manually, but that is a lot of hassle. Instead I’d recommend installing the ‘Google XML Sitemaps‘ WordPress plugin.

This plugin will generate a special XML sitemap of all of your website. It supports all kinds of WordPress generated pages as well as custom URLs and it automatically notifies all the major search engines (i.e. Google, Bing, Yahoo) every time you create a new post (you need to sign up first though).

Submit Your Site To Google & Get Ranked

Google is the king of the search engines, it’s the most used site on the planet with billions of searches everyday! This is why if you only end up submitting your site to one search engine, make sure that it is Google.

It’s a pretty straight forward process to submit your site to Google. Sign up with ‘Google Webmaster Tools‘ and you will be able to click on ‘Add Site’. This lets you enter the URL of your website (this just needs to be your homepage, not every page of your site!) which you then submit. To finish the process, you need to ‘Verify Ownership‘ so that Google knows that you and not someone else is trying to sign up to their Webmaster Tools.

To verify your site you need to ‘upload a HTML file to your server‘. This is a unique file from Google that contains a unique ID code that corresponds to your site. Once uploaded, you can verify your site and Google will see that you have added the HTML file.

So now that you have submitted your site to Google, there is one more thing to do and that’s to add your sitemap. On your ‘Webmaster Tools‘ dashboard you should now see your website. If you click onto it, you will be taken to a page showing statistics about your site (this will become more useful when your site starts ranking). Go to; Site Configuration>Sitemaps>Submit a Sitemap and point Google in the direction of your sitemap.

That’s it! Now, when you add new content to your site, your site map will automatically be updated via the ‘Google XML Sitemaps‘ plugin, which will also automatically inform Google that you have new content.

Submit Your Site To Bing/Yahoo & Get Ranked

Bing and Yahoo are search partners, which means that once you set up a Bing ‘Webmaster Tools‘ account and submit your sitemap, you are listed in both Bing and Yahoo’s search database.

This is exactly the same process as before, so it’s pretty straight forward. To begin you will need to sign up to ‘Bing Webmaster’ which is exactly the same Google’s ‘Webmaster Tools.

Once signed up (you can use your existing hotmail login info) you can click on ‘Add Site‘. Add your URL and you will again need to verify that you are the owner of the site. Download the unique HTML file from Bing and upload it to your server, just as you did before, and verify your site.

Lastly, you need to add your sitemap. Click on your website on the Bing dashboard then go to; Crawl>Sitemaps (XML, Atom, RSS)>Add Feed and point Bing in the direction of your sitemap.

Why Only Submit To Google, Yahoo & Bing?

Whilst you can submit your site to other search engines such as; Ask, AOL, MSN Search, etc. the vast majority of traffic comes from the big three; Google, Bing and Yahoo!

Once you start listing in these big three, you will end up being listed on the other search engines anyway.

Next Step – SEO

So, that’s it! You should now be listed on all three of the major search engines. But as I said earlier, that won’t guarantee traffic. You need to optimise your web pages with On-Page SEO techniques to make them rank highly on search engine results pages (SERPs). The higher you can rank, the more traffic you can generate.